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  • Cathi & Ben Walter
  • Sales & Marketing Specialist, Realtor
  • 44530 San Pablo, Suite 101
  • Palm Desert, CA 92260
  • P: (760) 218 – 5752
  • F:
  • E:
  • DRE# 01346930
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A Message From Cathi & Ben...

We hear similar stories repeated in different ways from our clients; At first, they look forward to stolen weekend's to golf & relax in the desert - they gradually discover they're crafting ways to spend more time here until it becomes clear, life just doesn't get any better than this."

Once that realization hit's, the process of change begins... We know what an extraordinary commodity your home is - buying or selling a home can be one of the most important decisions you will make and having the right team on your side will make the difference.

We specialize in homes throughout the Palm Springs Valley including Palm Desert Real Estate & Homes, Indian Wells Real Estate & Homes, La Quinta Real Estate & Homes, Rancho Mirage Real Estate & Homes, Palm Springs Real Estate & Homes& Indio Hills Real Estate & Homes. Whether you want to buy or sell an estate, lock & leave property with income potential, a resort property, land to build your dream home, or a property located in a country club or golf community we know the desert and are here to help. Our motto, If its important to you, it's important to us, guides us as we help our clients buy or sell a home in the desert.

Thank you for visiting, we hope you find our site helpful and we look forward to speaking with you it's easy, just click on the picture of a cell phone in the upper right corner of this web site and it will ring our cell phone directly.

Personal Messages

Home Selling Negotiation Strategies

Home Selling Negotiation StrategiesBeing able to negotiate well impacts so many key factors of our lives and can certainly impact the outcome of Home Selling. Strong negotiation strategies will create a better outcome for you.

We are often guarded or reluctant to reveal much of anything; thinking this is the smart way to open a negotiation. It can actually have a negative impact on our outcomes and can inhibit trust between the parties. It’s human nature to match with reciprocity.  People generally respond in kind to how we treat them. If we want to be trusted, we must first offer trust.

Revealing some information, even unrelated to the negotiation can improve your outcome. You don’t have to put all your cards on the table to start. But putting something of yourself out there – your hobbies, personal concerns, or hopes – can set a positive tone that creates an environment that is more conducive to agreement.

Sequencing or Ranking
Typically when we negotiate, we know what our key issues are and we Rank or Sequence them based on the importance to our circumstance. For example, if we’re trying to negotiate a purchase contract, we might say that the price is most important, and if we don’t agree, there’s no use to continue.

However, if your buyer has a deadline to move in within 30 days as opposed to 45 or 60 +days, you may want to reorder your priorities and be more flexible on your price if you know you won’t have another mortgage payment, property taxes, homeowners ins. or utilities to pay.

You can typically achieve better outcomes by being flexible on your ranking and leaving all the issues on the table as you move through your negotiation.

Target Price and Walk Away Terms
Do you have “walk away power”?  Rarely will a price negotiation match what you want to clear, or what you need to buy a home where you’re going.  Unless you’re in a super-heated Seller’s Market, the market is the market and is not reflective of personal circumstances.

Your Target Price is what you’re hoping for; your walk away price or terms is your reservation price. Often, we go into negotiations with one or the other.   In real estate, we often say when an offer doesn’t come together over price, the seller has essentially bought their home back for the price that the buyer was willing to pay.

It’s critical to do the market research ahead of time, research based on firm data, will provide more confidence for you, in Home Selling,  it will help you make better decisions in the moment, and help you be more clear about your limits.

Are you thinking about selling your home soon?  You need a strong team like Cathi and Ben Walter, on your side with the skills and market knowledge it takes to negotiate a great outcome. Call us today to find out how our Marketing and Negotiation Strategies will Get Your Home Sold Quickly at the Highest Possible Price. Cathi 760.218.5752  See What Clients Are Saying

#HomeSelling, #SellYourPalmDesertHome, #SellYourIndianWellsHome, #SellingYourHome

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Get In Touch

  • Cathi & Ben Walter
  • 44530 San Pablo, Suite 101
  • Palm Desert, CA 92260
  • P: (760) 218 – 5752
  • E:
  • CalBRE# 01346930

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