The Art of Presentation Begins with Storytelling
The Art of Presentation starts long before a buyer steps inside your home. Presentation is more than staging — it’s storytelling. Every room should tell a cohesive story about lifestyle, l...
What Luxury Home Buyers Want in a Home
When it comes to the top-tier real estate market, price alone doesn’t define luxury. Today’s affluent buyers are savvy, lifestyle-driven, and highly selective. They want homes that meet their expectat...
LICENSED VS CONTROLLED ESCROW COMPANIES: What Homebuyers and Sellers Should Know
Most real estate transactions in California involve escrow, yet few buyers and sellers truly understand how it works—or why the choice of escrow provider matter...
Home Seller Strategies to Win in an Uncertain Real Estate Market
In today’s ever-shifting real estate market, uncertainty can feel like the only constant. Whether it's rising or falling interest rates, economic uncertainty, or unpredictable ...
3 Common Negotiating Mistakes Home Sellers Make
So you’ve priced your home right, staged your home beautifully, and timed the market perfectly for a quick sale. Now it's time for all those full price offers to start rolling in, right? H...
As you consider making home improvements; It can be difficult to know what features provide the highest return on investment. Today's Home Buyers are willing pay more when they find special or unique features that fit their lifestyle, or the ...
INFLATION, MORTGAGE RATES AND REAL ESTATE
There’s been a lot of speculation and hand wringing about high inflation, rising interest rates and the real estate market. Not surprisingly, people are concerned how it will impact real estate mar...
There is more to selling a home than you might think.
After reading the news and maybe hearing stories from friends, it's easy to think that homes sell themselves. Put a price on it; photograph it; put a sign in the yard; and VOILA!...you so...
The decision to buy first or sell first, has always been a little of the "What came first: the chicken or the egg?" type of question. Is it better to buy another home before you sell your current one or sell the current one before you buy t...
Home Equity
Measuring Home Equity; A Homeowners equity in their home is the difference between what the home is worth and what they owe. At any point in time, it's an estimate because value is subjective until the home actually sells. If...