The Ice Rink at The River promises to bring the excitement and fun of New York City’s Rockefeller Center and San Francisco’s Union Square with daytime and evening skating throughout the busy holiday shopping season along Highway 111 and over The River’s prominent water feature on the west side of the shopping center.
“We’re thrilled to offer an activity for everyone to enjoy during this special time of year,” said Ungar Kung, principal at CL Asset Management, owners’ representative of The River. “Ice skating at The River is for all- families and friends, the young and young at heart, local and visitors- and this will be the place for some of the best entertainment, people watching, shopping and dining in the Coachella Valley
over the holidays.”
The Rink at the River debuts on November 22nd, and will be open through January 8, 2017, with a grand Holiday Spectacular and tree lighting on November 29th. Ice skating will be available daily under the desert’s bright skies and every evening under the stars with local entertainment, including bands and DJ’s, scheduled to provide holiday music to accompany most skating sessions. The Holiday Spectacular and tree lighting at The River will include an ice-skating Santa, seasonal entertainment and special surprise guests.
Envisioned by CV 104.3’s Jimi “Fitz” Fitzgerald, who is also producing a fall music series for The River, The Rink at the River and the Holiday Spectacular are the very first seasonal events planned for the mid-valley shopping center on this scale. “This is a tremendous opportunity to reach all communities of the Coachella Valley with this centrally-located, mid-valley ice rink,” says Fitzgerald.
