Contact Us
  • Cathi & Ben Walter
  • Sales & Marketing Specialist, Realtor
  • 44530 San Pablo, Suite 101
  • Palm Desert, CA 92260
  • P: (760) 218 – 5752
  • F:
  • E:
  • DRE# 01346930
  • Contact
Social Media
Subscribe to Desert Area Home Finder Blog Updates
A Message From Cathi & Ben...

We hear similar stories repeated in different ways from our clients; At first, they look forward to stolen weekend's to golf & relax in the desert - they gradually discover they're crafting ways to spend more time here until it becomes clear, life just doesn't get any better than this."

Once that realization hit's, the process of change begins... We know what an extraordinary commodity your home is - buying or selling a home can be one of the most important decisions you will make and having the right team on your side will make the difference.

We specialize in homes throughout the Palm Springs Valley including Palm Desert Real Estate & Homes, Indian Wells Real Estate & Homes, La Quinta Real Estate & Homes, Rancho Mirage Real Estate & Homes, Palm Springs Real Estate & Homes& Indio Hills Real Estate & Homes. Whether you want to buy or sell an estate, lock & leave property with income potential, a resort property, land to build your dream home, or a property located in a country club or golf community we know the desert and are here to help. Our motto, If its important to you, it's important to us, guides us as we help our clients buy or sell a home in the desert.

Thank you for visiting, we hope you find our site helpful and we look forward to speaking with you it's easy, just click on the picture of a cell phone in the upper right corner of this web site and it will ring our cell phone directly.

Personal Messages

Pricing Homes to Sell for Top Dollar

overpriced house tetter totter Home Pricing Strategies

Contrary to popular belief, it’s not always location or condition or marketing. The number one reason why an otherwise attractive home does not sell is price, and homes that are grossly overpriced often never sell at all.

The single most important factor to consider when selling your home is pricing it correctly.

The truth is it doesn’t really matter how much you think your home is worth, nor does it matter what your agent thinks – the only opinion that matters is the buyer who makes an offer or the buyer that never makes an offer.

Pricing homes correctly is both an art and a science.  It involves comparing similar properties that have sold, making adjustments for the differences, tracking the market direction and taking stock of the present inventory, all in an attempt to determine a range of value, an educated opinion. The same way an appraiser evaluates a home, there is no hard and fast “price tag”, but it is an educated estimate and the market will ultimately dictate the price.

Homes sell at a price a buyer is willing to pay and a seller is willing to accept.

In a sellers market, where prices are appreciating & inventory is tight, pricing reasonably above the competition, (1%-5% depending upon the market trend)  can work. In a buyers market however, as we’re in today, pricing correctly from day one and ahead of the market is important to garner the highest price possible before the market moves away from you.

Pricing with Quote

We frequently hear sellers say, “I can always lower my price but I can’t raise it”,  The truth is the market will adjust your price. As an example; If your home is priced too high you may have a lot of initial activity and interest, but no offers – a clear signal you missed the mark on pricing.

If it is too low, your home will receive a lot of attention and a few offers fairly quickly, creating a scenario where buyers are competing; improving their offer thru price and or terms, in a Buyer’s Market, this strategy can actually drive the price up.

We all believe our homes are worth more for a variety of reasons, that’s human nature. The key is to be realistic, recognize what homes are actually selling for, not just listed for.

There a Three General Pricing Strategies; you should know what they are and decide which is the right strategy for you.

Comments are closed.

Get In Touch

  • Cathi & Ben Walter
  • 44530 San Pablo, Suite 101
  • Palm Desert, CA 92260
  • P: (760) 218 – 5752
  • E:
  • CalBRE# 01346930

Connect With Us

facebook twitter linkedin youtube yelp
Virtual Results Theme Framework