2019 Coachella Valley Annual Real Estate Report
and 2020 Projections
Coachella Valley Real Estate Market
Our market has become more year round with the number of sales during the summer months exceeding sales during “season” in the past two years running.
WHO WERE THE HOME BUYERS
Remote Owners represented 50% of our home buyers who were looking for a second home or investment property. Nearly 68% of those Remote Owners came from other California cities, followed in numbers by Washington state. Canadian Home Buyers are making an appearance again, with 14% of the Remote Owners coming from Canada.
Home Buyers from other metropolitan markets; especially our drive markets such as Los Angeles, Orange County and San Diego see great value here in Coachella Valley Real Estate. Baby Boomers are cashing out from other areas, and looking for a Lifestyle in their retirement; that’s largely what’s driving home sales in the Coachella Valley. Our sunny blue skies are pretty inviting, compared to snow and rain in other parts of the country.
WHAT WERE THE HOME BUYERS LOOKING FOR?
Bigger is not necessarily better in the case of our home buyer demographic. Aging Boomers want a simpler lifestyle and a home that requires less maintenance. Great Room Living, Each Bedroom with en-suite baths, Master Suite separate from the Guest Bedrooms, No Stairs and Light and Bright inside – with the current design trends showing Sleek White Gourmet Kitchens. Outdoor Living is a Must with Covered Outdoor Seating and Outdoor Kitchen / BBQ, most home buyers want a private pool and Views.
HOME BUYERS WANT TO BE WHERE THE ACTION IS
With more and more commercial development and signature events going on here in the desert, growth is on a fast pace and home buyers want to be where the action is. The Coachella Valley has an attractive lifestyle and home prices are a bargain comparatively speaking.
COACHELLA VALLEY REAL ESTATE BY THE NUMBERS
2019 Coachella Valley Real Estate had 9,787 sales. That number is down about 5% from the 10,295 units that sold in 2018. The reason is mostly due to a lack of inventory, (3.9 month supply of homes on the market), but price sensitivity is also a factor.
VALLEY HOUSING INVENTORY
January 1, 2020 there were 3,200 units for sale vs 3,398 units for sale January 1, 2019. The valley median price for detached homes was $425,000 up 9% in 2019. Median prices for attached homes was also up, 2% at $279,000.
The Luxury Home Market has seen in increase in both home value and sales. The California Desert Association of Realtors reports in the million dollar plus market, there was a 22% increase in sales in the 4th quarter of 2019.
|Coachella Valley Luxury Country Club Sales 2019 vs 2018|
|COUNTRY CLUB||2018 SALES||2018 AVERAGE SALE PRICE||2019
|Andalusia||32||$ 1,439,578||27||$ 1,581,415|
|BIGHORN||36||$ 3,892,153||31||$ 3,688,519|
|Eldorado CC||4||$ 1,713,750||16||$ 2,260,250|
|Indian Wells CC||45||$ 1,154,953||23||$ 1,044,192|
|Ironwood CC||22||$ 958,364||18||$ 1,422,800|
|Mission Hills CC||30||$ 914,666||44||$ 1,043,920|
|Mountain View||42||$ 881,012||25||$ 866,619|
|PGA West||121||$ 890,691||111||$ 964,449|
|Tamarisk CC||14||$ 1,090,643||12||$ 1,181,742|
|The Citrus Club||46||$ 871,464||48||$ 900,020|
|The Hideaway||28||$ 2,434,571||44||$ 2,467,545|
|The Madison||8||$ 6,275,000||6||$ 6,529,167|
|The Palms||9||$ 873,333||9||$ 821,555|
|The Reserve||11||$ 1,750,000||14||$ 2,176,607|
|The Quarry||2||$ 2,856,750||2||$ 2,492,500|
|Thunderbird CC||7||$ 1,640,000||5||$ 721,800|
|Toscana CC||37||$ 1,965,600||38||$ 2,171,903|
|Tradition GC||22||$ 2,409,431||22||$ 2,449,045|
|Vintage CC||11||$ 3,271,818||13||$ 3,081,154|
The National Real Estate Outlook
Home prices increased across the country in 2019 and experts predict the National Housing Market will remain strong through 2020 in the January Forbes article: “Five Housing Market Predictions for 2020” they cite crazy rents in the luxury apartment market is driving Millennials to buy instead of rent. More aging Baby Boomers are expected to sell their homes looking to transition into smaller homes with less maintenance. Some estimates say as much as 27% of the housing inventory in the country could hit the market between now and 2040, easing the housing shortage. The National Association of Home Builders report home builder confidence is at a 20 year high, paving the way for a boom in new home construction. That combined with low mortgage rates the outlook for 2020 is strong.
California Real Estate Outlook
The median home price in California was up about 4.1% in 2019, while the number of sales were down slightly. The California Association of Realtors forecast a similar uptick in prices through 2020. Housing affordability, (just 32% of households can afford a median priced home), and low inventory have been an ongoing challenge in California, mortgage interest rates at near historic lows are giving home buyers more buying power.
Investment Properties –
1031 Exchange is a strategy used by real estate investors to defer capital gains taxes, and is allowed under IRS tax code 1031.
By using a 1031 exchange, an investor can defer paying capital gains taxes on an investment property when it is sold, as long as another “like-kind” property is purchased with the profit gained by the sale of the first property.
Traditionally, a 1031 exchange is
where one property is literally
swapped for another property of like-kind. But finding someone that literally want’s your property and you want their property are pretty slim, so the delayed exchange is more common.
In a delayed exchange, you will need a middle-man who holds the cash for you after you sell your property. they will use that money to buy the replacement property for you. This 3 party exchange is treated as a swap.
When you sell an investment property, even if you weren’t the one who initially purchased, you end up on the hook to pay capital gains tax.
If you’ve made some not so great investments, selling your investment can cost you more than you make. But, if you own a rental property that’s worth significantly more today than what you purchased it for, you can make a come out ahead using this powerful strategy. It’s an important tool for real estate investors, and has become a bulls-eye for tax reform evangelists.
However, the exchange rules require that both the purchase price and the new loan amount be the same or higher on the replacement property.
Example: An investor is selling a $500,000 single family home she’s using as an income property in the LA Area with a $400,000 loan. She wants to buy a multi-family home for income here in the Desert; the replacement property must be valued at $500,000 or more with $400,000 or more leverage, (loan amount).
4 types of Real Estate Exchanges:
1) Simultaneous Exchange – occurs when the replacement property and relinquished property close on the same day. It is important to note that the exchange must occur simultaneously; any delay, even a short delay caused by wiring money to an escrow company, can result in the disqualification of the exchange and the immediate application of full taxes.
Three basic ways a Simultaneous Exchange can occur.
- Swap or complete a two-party trade, whereby the two parties exchange or “swap” deeds.
- Three-party exchange where an “accommodating party” is used to facilitate the transaction in a simultaneous fashion for the exchanger.
- Simultaneous exchange with a qualified intermediary who structures the entire exchange.
2)Delayed Exchange – The most common type of exchange chosen by investors; occurs when the Exchangor relinquishes the original property before acquiring the replacement property. In this scenario, the investor has 45 days to identify the replacement property and 180 days to complete the sale of their new property.
Using this strategy, an investor has a maximum of 45 days to identify the replacement property and 180 days to complete the sale of their property. In addition to the numerous tax benefits, this extended time frame is one of the reasons the delayed exchange is so popular.
3) Reverse Exchange – Also known as a Forward Exchange, occurs when you acquire a replacement property through an exchange accommodation titleholder before you identify the replacement property. Essentially, you buy first and pay later. This type of exchange can be tricky because it requires all cash. Many banks won’t offer loans on reverse exchanges. Taxpayers must also decide which of their investment properties are going to be acquired and which will be “parked.” A failure to close on the relinquished property during the established 180 day period that the acquired property is parked will result in a forfeit of the exchange.
The rules for a Reverse Exchange are similar with a couple of key differences.
- Tax payers have 45 days to ID what property is going to be sold as “The relinquished property”
- After the initial 45 days, taxpayers have 135 day to complete the sale of the identified property and close out the reverse 1031 exchange with the purchase of the replacement property.
4) Construction or Improvement Exchange
The taxpayer can use their tax-deferred dollars to enhance the replacement property while it is placed in the hands of a qualified intermediary for the remainder of the 180 day period.
It’s important to note that the taxpayer must also meet three requirements if they want to defer all of the gain (from the sale of the relinquished property) and instead use it as part of the construction or improvement exchange.
3 key requirements for a Construction or Improvement Exchange
- The entire exchange equity must be spent on completed improvements or as down payment by the 180th day.
- The taxpayer must receive “substantially the same property” that they identified by the 45th day.
- The replacement property must be equal or greater in value when it is deeded back to the taxpayer. The improvements must be in place before the taxpayer can take the title back from the qualified intermediary.
7 Primary 1031 Exchange Rules.
1) Like-kind Property
2) Investment or Business purposes only
3) Greater of equal value
4) Must not receive “Boot”
5) Same Tax Payer
6) 45 Day Identification window
7) 180 Day Purchase Window
We hope your main take-away is; you too can end up with passive income from real estate. But, it’s not easy for even the most seasoned real estate investor. Having the right team working for you will be important to set the stage properly. We have a team of professionals that can help. For more info, give us a call today – we’re happy to help.
Buying or Selling a Home with Solar Panels
More than a 12 million homeowners across the U.S. added solar systems to their homes in 2018. As solar systems have become more efficient and less expensive, they’ve become more popular with homeowners.
If you’re Buying or Selling a Home with Solar Panels how do you determine what value the solar system adds to the sale price? In a recent study from Lawrence Berkeley National Labs, a research lab affiliated with the DOE, they found homes with solar sell for 4.1% more than homes without solar systems. The study found that home buyers are willing to pay a premium for systems that are owned.
The same is not true for leased solar systems. The home value premium only applies to homes with “host-owned” PV,(aka photo voltaic systems). In other words, if you own your solar system vs leasing the panels from a solar company.
The study also found, just because you spend more on a larger PV system, the premium on the resale value may not scale to match the investment. Smaller systems for more modest homes return a higher margin on the investment when the home hits the real estate market.
When weighing the cost vs the benefit – the determining factor will be the ROI, how long it takes to recoup the hefty up-front investment. Through energy savings, tax credits, and the potential increase in your home’s value at time of sale.
There are many factors that influence a solar system’s true value, including the age, size, and power output of the system. No two solar systems are alike, which is why appraisers need to value each system independently.
One of the biggest gotchas of buying or selling a home with a rooftop solar system has to do with who owns the system and that depends how the system was purchased.
There are for ways to purchase solar panels:
Cash Purchase, Loan, Lease or Power Purchase Agreement.
Homeowners who purchase a solar system outright with cash own the system. That’s the simplest scenario in a real estate transaction. A solar system purchased outright is considered “real property,” in real estate parlance, or a fixture of the home, and can therefore be appraised as part of the home’s value.
The same applies to a system that was purchased with a loan that has since been paid in full. That system belongs to the homeowner. If, however, the homeowner is still making payments toward a loan, ownership will depend on the contract the homeowner signed with the lender. Most lenders allow the homeowner to claim ownership while they make payments. These systems can be appraised as part of the home’s value.
Other lenders may place either a lien or UCC-1 Filing (part of a legal set of rules that allow creditors to secure assets as collateral in the event of default by claiming third-party ownership) on the system. UCC-1 filings are technically not liens, but are often treated by title companies as a lien. If the system is secured with a lien or UCC-1, the lender may claim ownership of the system, which may therefore impact whether or not the system can be included in the appraised value of the home. Appraisal practices and underwriting guidelines continue to evolve as rooftop solar becomes more common, so be sure to work with your lender and title company to understand the specific guidelines in your area.
It’s also worth mentioning that sellers are on the hook to pay off any loan tied to a property prior to a sell. Solar is no different. Sellers are ultimately responsible for paying off their loan obligation as part of the sale or through other means if the buyer is not willing to take over the loan, and may want to adjust their asking price accordingly.
Buyers who are willing to take over the loan on the solar energy system will need to qualify concurrently for both a mortgage and a loan for the system, which may affect their debt-to-income ratio.
Power Purchase Agreement, (PPA) or Lease
Under a Power Purchase Agreement or Lease, the homeowner pays for the right to use the system for a specified period of time, but does not actually own the system. The system is owned by the solar provider, who typically places a UCC-1 Filing against the system as described above. Systems financed in this way are owned by a third party (not the homeowner) and cannot contribute to the appraised value of the property.
Sellers with a solar system obtained through a Power Purchase Agreement or lease must either transfer their systems to their new residence or “buyout” their contract. The specifics vary by solar provider, so be sure to read your contract.
Buyers looking to purchase a property with either of these types of agreements should obtain a copy of the solar contract tied to the property and decide if they are willing to take the contract. This process may add to the timeline, but may be worth the effort. Power Purchase Agreements and solar leases are a way to take advantage of the benefits of solar with little or no up-front costs. The rates are typically lower and fixed for a specified term.
BRINGING IT ALL TOGETHER
Buying or Selling a Home with Solar Panels – Tips for Buyers
- If buying a home with a solar system is high on your wish list, make sure your agent knows that.
- Work with agents, lenders, and title companies trained or at least familiar with rooftop solar whenever possible.
- Ask your agent or title company to check if a UCC-1 Filing (a lien) has been placed on the system. If there is, you will need to work with your agent, title company, solar provider, and the property owner to determine how you will negotiate the UCC-1 Filing as part of the deal.
- If the system is tied to a Power Purchase Agreement or a lease, make certain you understand the risks and obligations of the contract before taking it over. You can also request the system be removed by the seller as part of the deal, assuming the seller is in a position to do so.
- If the seller is still making payments on the loan for the solar energy system, work with your agent to decide if you will take over the loan or ask the seller to pay off the loan as part of the deal. Remember, if you intend to take over the loan, you must qualify for both the solar loan and your mortgage.
- Ensure the appraiser accurately accounts for the value of the system. The appraisal validates the system’s value should you need to sell the property in the near future.
- Allow extra time in your purchase contract for the closing date. There can be a lot of moving parts when trying to completely understand the details, negotiate who will pay, etc
If you have solar installed on your Desert home and unsure how the solar impacts the value of your home for the current real estate market, give us a ring – we’re happy to help.
Buying or Selling a Home with Solar Panels – Tips for Sellers
- Work with agents, lenders, and title companies trained or at least familiar with rooftop solar whenever possible.
- Get a jump start on the process, collect all of your system’s documentation together, along with 4 – 6 months of your most recent electric bills, and share those with your agent.
- If you acquired your solar system through a Power Purchase Agreement, a Lease, or through a Loan; check to see if there is a UCC-1 Filing placed on the system. If there is, work with your agent, title company, solar provider, and the buyer to determine the best way to negotiate the UCC-1 Filing as part of the deal. Rarely, but possibly, the solar provider or finance company may be willing to provide a “subordination agreement”. Taking 2nd position behind a 1st mortgage, if the buyer is willing to take over the contract. This would be an exception not the rule.
- If you’re still under contract with a Power Purchase Agreement, or Lease, or if you are still making loan payments be prepared to buy out your contract if the buyer is not willing to take ownership of the contract. If the market is strong, you may be able to adjust your asking price to account for the added expense or search for a buyer willing to take the contract.
- Ensure the appraiser accurately accounts for the value of the system. Remember, $0 valuations must be supported with sufficient evidence.
- Chances are, potential buyers aren’t looking at your house just because of the solar panels and people unfamiliar with solar panels won’t know about the added value, so it’s important for you and your agent to explain this value. The appraisal can help with that, but a knowledgeable real estate agent will be an important part of this. Be prepared to share past electric bills to demonstrate the savings you enjoy as a result of your solar energy system.
If you have solar installed on your Desert home and unsure how the solar impacts the value of your home for the current real estate market, give us a ring – we’re happy to help.
Buying a home with Solar, or installing solar on your home is generally a sound investment; If you live in your home for the duration of the warranty, you can expect a grid tie system to pay for itself 2-3 times over. With tax breaks and energy savings.
Even if you decide to move before the warranty is up, you still come out ahead. The value of the system can translate into a higher sale price when your home hits the market. That premium is typically enough to cover the cost of the hardware; which is a break even on the solar investment.
If you’re looking at purchasing a home with solar, and not sure what the price premium actually is, give us a ring we’re happy to help.
Special Function Room Trends
Every year, the American Institute of Architects (AIA) conducts a series of surveys of more than 500 leading Architectural firms to uncover trends in new home design. Here are some of their conclusions from the home features study on Special Function Room Trends.
Outdoor Living Space
According to the AIA recent Home Trends Survey, the most popular special room isn’t a room inside the house, but rather outside. Outdoor Living Space is the most requested Special Function Room Trends. Since the average lot size is much bigger than the home’s footprint, the Outdoor Space can offer a great opportunity for Outdoor Living. In the past three years of the survey, the respondents said Outdoor Living Space was gaining popularity faster than any other feature.
With the rise in popularity of Outdoor Living Spaces, it seems natural a Mudroom would be the next feature increasing in popularity. When spending all this time outside; a room in where you can remove dirty clothes and shoes becomes a valuable space. The Mudroom serves as more than a place to remove muddy shoes, it also serves as a place to store the kids backpacks, hang coats, dog leashes, or store gardening tools. A Mudroom is a great way to help keep the house clean and free from clutter. Fortunately, Mudrooms don’t have to take up a lot of space, they can combine with other spaces like the Laundry Room.
The third most common Special Function Space is the Home Office. While the Home Office has been a popular request for decades, more and more people are working from home and the demands to be constantly connected creates the necessity for a dedicated space. The Home Office is a must have for many home buyers.
A new and emerging Special Function Room Trend is a Pet Room. More clients are asking to include Pet Rooms or Interior Kennels. Pooch-friendly technology including music, a flat-screen TV mounted on the wall, Bed, Web Cam with Audio, Pet Door with Access to outdoors, built in storage for toys, and area for food and water bowls.
An In-Law Suite also grew in number of requests. A separate Bedroom with Sitting Area, en-suite Bath and Coffee Bar / Kitchenette have grown in popularity.
Main Floor Master Bedroom
More people are choosing to age in place and having a Main floor Master Bedroom is essential to being able to stay in your home. The main floor Master has become one of the top requested Special Features home buyers are ask for.
She Shed / Man Cave
A dedicated space to escape and enjoy a special hobby is a fun addition and can add a Wow Factor for home buyers. Something as simple as converting a spare bedroom can work.
If you’re thinking about remodeling your home, and want to make sure you’re adding value that matters most to home buyers, think about incorporating some of the top requested Special Function Rooms into your remodel plan.
Barker Dam, is a water-storage facility located in Joshua Tree National Park in California. The dam was constructed by early cattlemen, including CO Barker, in 1900. It was raised in 1949 by rancher William F. Keys. It is situated between Queen Valley and the Wonderland of Rocks near the Wall Street Mill. It is a gathering place for desert wildlife, including many species of birds and Desert Bighorn Sheep.
Visitors can reach the Barker Dam via a short trail from a nearby parking lot and can see Native American petroglyphs a short distance to the west. There is also good bouldering on side trails near the dam. The park offers a Barker Dam Nature Hike led by a ranger.
The lowest 9 feet (2.7 m) of the dam, the original portion, was constructed of concrete surfaced with stone on the downstream side. The height of the dam was raised an additional six feet with concrete in 1949–1950. The dam has several indentations. An inscription at top reads: Big Horn Dam Built by Willis Keys, W.F. Keyes, Phyllis M. Keys, 1949–1950.
The start of the trail is well marked, and if you are driving in your car, there are signs around the park that will direct you to the area where the trailhead starts. There is also a large parking lot by the trailhead and this area is busier if you come on a weekend, as it is one of the most well known and family-friendly hikes in the park.
The trail itself is less than a mile and half round trip, and it is a loop so that you never see the same thing twice. As soon as you get out of your car and start the trail, you immediately enter into an area with large rocks surrounding you on both sides.
The trail winds around for a little bit before dropping you out in a wide open area that makes up Barker Dam. The Barker Dam itself was really cool, primarily because it was so old and was still in working condition. I also enjoyed seeing the sign right at the top of the dam that was carved in the concrete from the brothers that helped build it.
DIRECTIONS: Turn east off Park Boulevard on Barker Dam Road towards Hidden Valley Campground. The turnoff is located 9 miles south of the west entrance station and 1.6 miles north of the intersection with Keys View Road. Continue on the paved road for 2.8 miles to a large parking area.
For current park conditions
visit JTNP Website or Call 760 367-5522
Home Staging or Home Styling is about telling the story of your home. By adding dramatic punches of color or texture, using furniture or accent pieces in unexpected ways you can bring out the personality of your home. You can, without words, tell your potential home buyer just how fabulous it is to live here!
Here are a few design trends that can be an easy way to start your story.
Get your Juju – Hand Crafted Hats by Tribes in Cameroon.
Juju hats, were worn by royal dancers during Bamileke tribal ceremonies. They symbolized prosperity and were created from natural or dyed chicken and wild bird feathers.
The Juju hat creates an interesting design element and can tie a room together with a wide variety of rich colors. A Great way to add texture and pops of color to any room.
Side Table Crazy – Curate a Modern Aesthetic.
The standard wood or glass coffee tables are making way for a new innovative approach using a variety of side tables with the same or contrasting finishes at various heights and grouped together to create a cool modern look.
Light or Art? – Statement Lamps Make a Big Splash in Home Design and Staging.
Sculptural lamps add a sense of drama and sophistication. Home Buyers will be wowed when they see dramatic floor and wall lamps that blur the lines between form and function.
Reflections – Make a Drama Statement with a Shimmering Pool of Color
Finding exactly the right color for a room is a defining moment in the design process. Once you’ve got the color perfect, it’s time to talk about the finish. Make a Statement by Adding Drama to the room with Super High Gloss Paint that shows like a shimmering pool of color. Paint an accent wall, the ceiling, or add a high gloss accent piece to the room to make an eye catching statement.
Weaving the story about your home is the art of marketing and presentation. The way your home is presented, both online with photos and in person is what differentiates your home from the competition. As that online buyer makes their way to your front door to look at your home in person, they want to be wowed.
In the Desert Real Estate Market, home buyer’s are more sophisticated than ever, they’re looking for a lifestyle. In other words they’re looking for the whole package – stylish, clean, well put together, well kept and easy to maintain, they want …..
See the Before and After on a Great Lock and Leave Golf Villa in Palm Desert
If you’re thinking about selling your Desert Home, give us a call today for a consultation. Let’s talk about how Home Styling can improve what you can ask and receive for your home.
Not quite ready to talk about selling your home yet? That’s OK, you can still Find Out What Your Home Could Sell For now at My HomeValue365.com
The Coachella Valley Real Estate Market is Strong.
When we look at prices now compared to one year ago, we see that detached home prices are up 4.6% and attached home prices are up 7.3% from last year. Eight of Nine Valley cities saw a price increase.
The total number of sales have slowed a bit from last year, down about 5.3%. Detached homes were down about 4% while Attached homes, which saw a bigger price increase, has had a bigger dip in the number of sales, down about 7.6%.
When we look at the number of sales by Price Range, we see that the majority of the sales are between $200,000 – $500,000. The largest dip in number of sales is in the $800,000 – $1m price range, then picking up again over $1m. However, when we compare the number of sales year over year by price bracket, we see that the largest dip in the number of sales in 2019 was below $400,000. From $500,000 and up the number of sales were at about par over last year.
Currently there are about 3,600 homes listed for sale in the Valley, about the same as this time last year. This is a seasonal market; you can see the pattern on the chart below. We reach our lowest inventory levels in September every year and gradually increase to an annual peak in February and March.
Breaking down the inventory levels; it’s no surprise that the lowest inventory levels are in the $200,000 – $400,000 price range. The month’s supply starts climbing over $500,000. Based on the current number of homes listed for sale divided by the number of sales each month, if no new inventory entered the market, we see there is a 6 month supply in the $500,000 – $600,000 range. About a 7 month supply for homes priced between $700,000 – $900,000 and a 13 month supply for homes priced over $1m.
Based on price trends, the number of sales, inventory levels and low interest rates, we can say the Coachella Valley Real Estate Market is Strong. The trends we see suggest that we will continue to see a strong real estate market throughout 2019 and into 2020.
If you would like more detailed market information about your city, your community, or your home specifically, give us a ring – we’re on standby to help. (760) 218 – 5752
Palm Springs Modernism Week 2019 returns for another year to revel in the beautiful, simplistic Mid-Century Modern movement. Modernism Week 2019 is a 10-day celebration of all things Modern in the mecca of “MCM,” Palm Springs. This signature event happens every February, gathering tens-of-thousands of Modernism enthusiasts from around the world to celebrate the form in all its glory, from sleek architecture to iconic furniture and fashions. Over the week-plus, participants can check out a variety of home tours, the Modernism Show and Sale, lectures from prominent figures within Modernism, films on the subject, and more.
Palm Springs boasts one of the largest concentrations of Mid-Century Modern architecture in the world and is the perfect setting for Modernism Week each year. With the creative fingerprints of legendary names etched throughout the Valley, including Wexler, Neutra, Frey, and Schindler, Palm Springs has an embarrassment of riches when it comes to highly-coveted Mid-Century Modern homes and structures. Modernism Week 2019 embraces the form and celebrates its unique characteristics, and is a local event everyone should check out.
The Modernism Week Show House: The Christopher Kennedy Compound will showcase a refurbished midcentury home in the Indian Canyons neighborhood of Palm Springs, with 12 leading interior designers undertaking the redesign. Tours of the home will be offered daily.
On February 15, Modernism Week will host a special dedication ceremony on the Palm Springs Walk of Stars for acclaimed interior designer Arthur Elrod (1924-1974). Elrod’s former home will also be open for a home tour and evening cocktail party on Thursday, February 21.
One of Albert Frey’s most intact residential works, the Cree House in Cathedral City, has been meticulously preserved and restored to nearly its original 1955 condition. The home, never before seen by the public, will be available for daily tours during Modernism Week.
Meet HENRY — “high earners not rich yet” — the term was first coined by Fortune Magazine and describes a niche subset of the population that represents the next generation of wealth. the most important demographic consumer segment that you’ve probably never heard of.
Today, HENRYs are largely millennial’s (and some younger members of Gen X) who earn an annual household income of more than $100,000. These top earners are well on their way to becoming tomorrow’s affluent consumer. HENRYs are the heavy lifters in the consumer economy. If 70 percent of the U.S. GDP is consumer spending, then the HENRYs are the key driver in that figure. They make up only about 18 percent of the total U.S. households, but account for roughly 40 percent of total spending.
Millennials life paths differ from previous generations when it comes to deciding when to get married and start a family. Travel and Experiences are more important to them and they place a premium on both. It should come as no surprise, then, that the way in which millennial HENRYs make their buying decisions, and specifically when it comes to buying a home, also differs from generations past.
Inside the mind of the HENRYs
It’s worth noting that the American dream of home-ownership is still very much alive and well for millennial HENRYs. According our recent study, 97 percent of millennial HENRYs either own a home or plan to buy a home, while nearly three-quarters either already own or plan to own a second home.
However, HENRYs are changing the traditional definitions and attributes associated with luxury, and specifically as it relates to what a luxury home means to them. When asked what makes a brand luxury, 80 percent said superior quality.
Only 47 percent said a premium price.
The top indicator of a luxury home as identified by 68 percent millennial HENRY’s is finishes. Location and amenities were ranked as the second and third most important factors in determining what makes for a luxury property, by millennial HENRYs.
Millennial HENRYs are willing to pay for what they want and value in a home, i.e. finishes, neighborhood, amenities, etc., but that luxury isn’t determined by price tag alone. Rather, for this demographic, luxury means a home that suits their unique preferences and needs, and beyond that, the lifestyle they want to achieve.
Whether that means living in a chalet at the base of a mountain year-round in Aspen, or a beach side bungalow on Hilton Head Island, HENRYs are precisely curating their lifestyles to reflect their unique preferences.
Luxury is more than just a property — it’s the enjoyment of life according to their unique and personal definition of luxury.
For more information about targeting the HENRYs when selling your home, give me a ring (760) 218 – 5752 or drop me a line, Cathi@DesertAreaHomeFinder.com Our strategic marketing positions your home for this niche demographic.
2019 Riverside County Fair & National Date Festival celebrates the date, the hallmark of the farming culture in Coachella Valley. Akin to what mid-century architecture means to the Greater Palm Springs Area’s real estate realm, the date is synonymous with the Coachella Valley. These delicious fruits are a product of the date palm, which comprises a big portion of the Southern California desert’s agricultural industry. Get a taste of the delectable date, and the Coachella Valley’s rich culture, at the 2019 Riverside County Fair and National Date Festival, taking place February 15-24 at the Riverside County Fairgrounds in Indio. This event offers fun for the whole family, including nightly entertainment from renowned music artists.
What’s special about this Date Festival event isn’t just the fact that it also is the Riverside County Fair, but the entertainment includes blessing of the dates, and award-winning Arabian Nights Musical Pageant. An entertaining show that mingles contemporary humor with classic folklore, magic and mystery are at the heart of “Aladdin and the Heart of Agrabah”. And the queen of the fair– she is Queen Sheherazade and she comes with a Court.
The Nightly Musical Pageant is set to return to the 72nd Annual Riverside County Fair & National Date Festival, right after the Salute to America at 6:00 p.m. The vocal talents, costumes and stage effects will amaze fair goers with this year’s spin of the 1,001 Arabian Nights extraordinary tale, Prince Khudadad in the Shadow of Destiny. The audience will be engaged the entire show as the cast takes fair goers back in time to the Far East.
You’ll want to come early to the pageant stage to be a part of the moving and inspirational Salute to America which will honor our country’s armed services immediately after the welcome message by the Fair Board at 6:00 p.m. nightly. Incorporating service men and women, as well as local school color guards, this musical tribute will leave you swelling with pride and thanks.
The Coachella Valley destination of Southern California known for dates, enjoys a huge attendance at the fair event. Beach and mountain dwellers grow weary of the the cold, and head for the desert to get a taste of sunshine and warm shirt sleeve weather during the finest month ever–February. Indio has over 100 days per year of 100+ degrees Fahrenheit temperatures but in February the average temperature is around 75 degrees.
Riverside County Fair and National Date Festival is held at Riverside County Fairgrounds, 82-503 Hwy 111, Indio, CA 92201
February 15-24, 2019 | President’s Day Parade February 18, 2019, 9 a.m.