Home Staging or Home Styling is about telling the story of your home. By adding dramatic punches of color or texture, using furniture or accent pieces in unexpected ways you can bring out the personality of your home. You can, without words, tell your potential home buyer just how fabulous it is to live here!
Here are a few design trends that can be an easy way to start your story.
Get your Juju – Hand Crafted Hats by Tribes in Cameroon.
Juju hats, were worn by royal dancers during Bamileke tribal ceremonies. They symbolized prosperity and were created from natural or dyed chicken and wild bird feathers.
The Juju hat creates an interesting design element and can tie a room together with a wide variety of rich colors. A Great way to add texture and pops of color to any room.
Side Table Crazy – Curate a Modern Aesthetic.
The standard wood or glass coffee tables are making way for a new innovative approach using a variety of side tables with the same or contrasting finishes at various heights and grouped together to create a cool modern look.
Light or Art? – Statement Lamps Make a Big Splash in Home Design and Staging.
Sculptural lamps add a sense of drama and sophistication. Home Buyers will be wowed when they see dramatic floor and wall lamps that blur the lines between form and function.
Reflections – Make a Drama Statement with a Shimmering Pool of Color
Finding exactly the right color for a room is a defining moment in the design process. Once you’ve got the color perfect, it’s time to talk about the finish. Make a Statement by Adding Drama to the room with Super High Gloss Paint that shows like a shimmering pool of color. Paint an accent wall, the ceiling, or add a high gloss accent piece to the room to make an eye catching statement.
Weaving the story about your home is the art of marketing and presentation. The way your home is presented, both online with photos and in person is what differentiates your home from the competition. As that online buyer makes their way to your front door to look at your home in person, they want to be wowed.
In the Desert Real Estate Market, home buyer’s are more sophisticated than ever, they’re looking for a lifestyle. In other words they’re looking for the whole package – stylish, clean, well put together, well kept and easy to maintain, they want …..
See the Before and After on a Great Lock and Leave Golf Villa in Palm Desert
If you’re thinking about selling your Desert Home, give us a call today for a consultation. Let’s talk about how Home Styling can improve what you can ask and receive for your home.
Not quite ready to talk about selling your home yet? That’s OK, you can still Find Out What Your Home Could Sell For now at My HomeValue365.com
Meet HENRY — “high earners not rich yet” — the term was first coined by Fortune Magazine and describes a niche subset of the population that represents the next generation of wealth. the most important demographic consumer segment that you’ve probably never heard of.
Today, HENRYs are largely millennial’s (and some younger members of Gen X) who earn an annual household income of more than $100,000. These top earners are well on their way to becoming tomorrow’s affluent consumer. HENRYs are the heavy lifters in the consumer economy. If 70 percent of the U.S. GDP is consumer spending, then the HENRYs are the key driver in that figure. They make up only about 18 percent of the total U.S. households, but account for roughly 40 percent of total spending.
Millennials life paths differ from previous generations when it comes to deciding when to get married and start a family. Travel and Experiences are more important to them and they place a premium on both. It should come as no surprise, then, that the way in which millennial HENRYs make their buying decisions, and specifically when it comes to buying a home, also differs from generations past.
Inside the mind of the HENRYs
It’s worth noting that the American dream of home-ownership is still very much alive and well for millennial HENRYs. According our recent study, 97 percent of millennial HENRYs either own a home or plan to buy a home, while nearly three-quarters either already own or plan to own a second home.
However, HENRYs are changing the traditional definitions and attributes associated with luxury, and specifically as it relates to what a luxury home means to them. When asked what makes a brand luxury, 80 percent said superior quality.
Only 47 percent said a premium price.
The top indicator of a luxury home as identified by 68 percent millennial HENRY’s is finishes. Location and amenities were ranked as the second and third most important factors in determining what makes for a luxury property, by millennial HENRYs.
Millennial HENRYs are willing to pay for what they want and value in a home, i.e. finishes, neighborhood, amenities, etc., but that luxury isn’t determined by price tag alone. Rather, for this demographic, luxury means a home that suits their unique preferences and needs, and beyond that, the lifestyle they want to achieve.
Whether that means living in a chalet at the base of a mountain year-round in Aspen, or a beach side bungalow on Hilton Head Island, HENRYs are precisely curating their lifestyles to reflect their unique preferences.
Luxury is more than just a property — it’s the enjoyment of life according to their unique and personal definition of luxury.
For more information about targeting the HENRYs when selling your home, give me a ring (760) 218 – 5752 or drop me a line, Cathi@DesertAreaHomeFinder.com Our strategic marketing positions your home for this niche demographic.
Paint Colors that Sell.
Did you know that using certain paint colors in specific rooms of your home can statistically increase the value by as much as $10,000? Sounds incredible, but it’s been proven true. According to an exhaustive study done by Zillow, they looked at more than 32,000 photos from sold homes around the country. They compared how certain paint colors impacted the sale price on average, when compared to homes with white walls.
Homes with Blue Bathrooms sell for $5,400 more than expected. Listings with cool, neutral colors sell for more money and homes with white, yellow or red wall colors can sell for less than expected.
Paint Colors that Sell: Blue Bathrooms, found in hues of powder blue or light periwinkle, sold for the highest sales premium of all colors analyzed. Walls painted in other cool, natural tones like pale gray or oatmeal were also among the top performing listings.
They found that some colors may actually deter buyers; the darker more style specific wall colors such as terracotta Dining Room walls sold for $2,000 less than expected.
However, a lack of color may have the biggest negative impact. Homes with white bathrooms sold for an average of $4,000 less than similar homes.
Paint Colors that Sell: Oatmeal, pale taupe or light beige did better in the Living Room, selling for about $1,900 more than expected.
Paint Colors that Sell: The exterior color that garnered the best price premium was
“Greige”, a combination of gray and beige with the front door painted in a contrast color such as dark Gray, Navy Blue or Black.
As a Home Stylist, we are here to help with the latest information on trends that we see in the real estate market. We’ve got our eye on the market so we can help elevate your home above the competition. For more information about how our “Home Styling” will get your home sold for top dollar, give me a ring.
Broker Associate / Home Stylist
10 Staging Tips to Avoid at All Costs!
Home Staging Design can make or break a potential sale. Whether you’re using what you have or starting from scratch, there are some common design mistakes you’ll want to avoid. Here are a few tips to help you make your home look great for the marketing photos and make your potential buyers say WOW!
- Wall Hugger – It may seem like the logical and maybe even the only way to arrange furniture in the room, (especially if you’re working in a small room), but the opposite is actually true, you can harness the flow of a room by centering your pieces, pull them closer to each other instead of crowding your furniture against a wall. You will be amazed how the room takes on a different feel.
- Collection Spread – we’ve heard it before – when selling your home, declutter, and yes that is true. BUT, the truth is we all collect; whether it’s frogs, figurines or forks from the 4th Century AD, and you likely want to have them on display. There is a right way and wrong way to display your collections. First, if you have a lot of items in your collection, trim it down to just a few of your favorites and pack the rest, (you are moving right?). Next, instead of spreading the pieces throughout the room or worse the house, bring them together – the key is small groupings. Arrangements look deliberate and let your pieces speak for themselves. Well laid out arrangements can enhance the staging of your home if you do it right, and let you enjoy your favorite collections while avoiding that cluttered look.
- The Fickle Eye – you’ve lived in your home for years, over those years you’ve probably bought or inherited furniture and incorporated it into your home. Maybe it doesn’t quite match or it’s a little too big for the room or worse, you didn’t have room but still used it since it only partially blocks the walkway. Now, years later you don’t notice it any more, you walk around it every day without a thought. Our eyes can be fickle, they have a way of tricking us. Now that you’re selling your home, it’s time to put on your “Buyer Eyes” and take a good hard look around your house. Are there extra or oversized pieces of furniture that force someone to alter the natural path as they walk through the house? The old saying, “less is more” is absolutely true when staging your home to sell. Don’t set up an obstacle course path with furniture and don’t cram the room full of small décor objects. Make the decisions now whether to store, sell, donate or pitch.
- Dark in Small – Yes dark furniture can make a room feel warm, but they also make a small room feel smaller. If you have a small living room, opt for a lighter color palette.
- Rug Rules – Area rugs are the best way to anchor a room or a setting and they can tie a room together. But used incorrectly, it can also leave your space looking disjointed and cluttered. This is especially true in the living room, your rug should ground all of the seating elements around it. Make sure when looking for the perfect rug, you buy one that is big enough to achieve this affect. If possible, have all legs on the rug with a little rug showing behind the pieces of furniture, creating a frame around the setting. If your living room furniture setting is 6’ x 8’ you should be looking at an 8’ x 10’ rug. Plopping a 5 x 7 in the middle will make the room feel disconnected. Not sure? Get my Rules of the Rug ebook to help bring your rooms together with area rugs.
- Scale – Even designers can get it wrong sometimes; scale is one of the most important, (and sometimes the most difficult) elements of a well put together room. If you have a massive 10’ sectional in the room and put a small 5’ x 7’ area rug in the center or use a small coffee table, it just feels wrong. Maybe you have a large Dining Room space and put a small table in the room, or vice versa you’ve got a small breakfast nook and put a large heavy wood table in the space. Scale is important, think about it when you’re placing furniture or accessorizing a room.
- Balance – Without balance in a room, it can make you feel uncomfortable and even anxious. Balance is as much about emotion as it is about good design and balance gives us a feeling of stability and wellness. Creating a harmonious space depends on a few things; the furniture and the décor placement. Color and texture and the scale of the furnishings and décor. Think about a seesaw, if one side of the room is heavy and weighed down, the room will feel off balance. Example, if one wall has a tall wall unit and wall décor, make sure you balance that wall with something bold on the opposite side of the room. If you have a heavy sofa on one side, balance it with a pair of chairs opposite the sofa or other foundational piece of furniture.
- Matchy – A sure sign of an amateur decorator is where everything including the art matches perfectly. It’s not about perfection, it’s about ambiance. Example, balance a bold color with a large pattern that blends but doesn’t match exactly. Or balance a bright warm color with a textured cool color. Or choose colors that are the same hue but varies in intensity. Homes look professional and well put together when new elements are mixed with old; smooth is contrasted with rough, polished is contrasted with nubby.
- Boring – If you have a boring “beige” room, pick a great color and think about threading a needle, you’ll want to run that thread throughout the room and the house in a variety of different ways with pieces that pick up on that color or color palette.
- Level – Rooms with furniture all the same height are boring. Create interest with changes in elevations through the room. Put tall pieces next to short pieces. If you have a low back sofa, add something like a tall armoire or bookshelf. The reverse is also true with small décor, use the 3:1 ratio. Example, if you have 3 vases of varying heights grouped together, balance them with a single larger décor object on the opposite side of the shelf or mantel. It will make an eye-catching design statement.
These are called common mistakes for a reason and it’s easy to feel overwhelmed. You may not know where to start or the most important detail to focus on. If you would like more information about staging your desert home to sell, give us a call, we’re here to help.
Add a Hammock!
42 Home Staging Tips to Get Your Home Sold
When it comes to staging your home to sell, there are many subtle ways you can tell your potential home buyer, “This is the right home for you!”, and they don’t necessarily have to be expensive.
Easy Tips for Staging Your Home to Sell
- Swap dim lights for high wattage light bulbs.
- Keep closets, drawers and cabinets as empty as possible to maximize the appearance of space.
- Have a dark corner or hallway? Brighten it with a decorative mirror.
- Make sure every switch plate and outlet cover matches and looks brand new.
- Create a luxury spa look in the Bathrooms with elegant soap dispensers, fluffy white towels, decorative baskets, candles, plants, a white shower curtain an new bath mat.
- Let buyers entertain the idea of….. entertaining, use chic place settings around the table, and a few wine glasses and decanter on the buffet. Strike a balance between overly formal and too casual with an attractive runner and a few fun, decorative elements — think small floral vases or short candle holders.
- Go gender neutral in the Master Bedroom, ditch the dainty floral pillow shams or Sports Memorabilia. The Master Bedroom should appeal to both sexes, create a sense of calm and relaxation.
- When placing anything from accent pillows and table lamps, go for symmetry, which is pleasing to the eye.
- Whatever amount of furniture you have in your living room, remove a few pieces to make the room feel more spacious.
- Help buyers imagine their life in your home. Add a hammock to the backyard to show how fun the lifestyle is in this house. Add a bunch of pink flamingos floats in the pool with beach towels and a lemonade station on the patio table near by.
- Let a slideshow of beautiful images play on your television like a screensaver.
- Arrange furniture in conversational groups to imply this is a space for people to come together.
Want more great tips on the best way to stage your home to sell for top dollar? Get our free guide with all 42 tips to staging your home to sell, send me an email and I’ll send it right over!
Staging your home during the holidays can be a challenge; it’s never fun to have your home on the market during the Holiday – it adds more stress to what can be an already stressful time of year. Many home sellers will take their home off the market during the Holiday Season and restart after the new year; which provides an opportunity for you to sell your home while there is less competition.
Unless you’re a Scrooge, we all like the glitter lights and colorful accents during the Holiday’s, it makes any home look more cheerful and inviting.
But, there are particular ways to decorate for the season that can make you happy and get your potential buyer excited about your home too.
Here’s a Crash Course – Essential Guide to Staging Your Home During the Holidays with ways to decorate your home for the Holiday without turning off your potential buyer.
1.) Less is More always holds true when staging your home to sell, but never more true than during the Holiday’s when we usually break out the full glitz and glam. Enhance features of your home with simple elegant touches. Such as, a Crackling Fire in the Fireplace with a simple vase of white flowers with Evergreens on the mantle adds the Holiday scent to the air and makes your home look and feel warm and cozy. A tall tree can highlight your volume ceilings.
2.) Celebrate with Color by complementing your current color palette – Make sure your Holiday collection matches your current decor. If your home is painted an ocean blue, skip the clash of red and green. Choose instead Branches, Pine cones, white accents with crystal, and silver. If your home is earth-tones, accent with rich tones including fresh greenery with cranberries and gold.
3.) Create a Cozy Vibe – A few subtle touches like a bowl of pinecones, an evergreen wreath, fire in the fireplace and a pot of cider simmering on the stove can say “come hither” to a potential buyer by creating a warm and festive feeling in your home.
4.) Light on Lights – While your home is on the market, Keep the inflatable snowman in the attic. One person’s “merry” is another persons “tacky”. Use simple white string lighting to play up your home’s architecture or draw attention to the beautiful landscape with mature trees.
5.) Keep it Simple – While your home is on the market, you’ll want to keep the knick-knacks, nativity scenes, stockings with all the kids and grandkids names, holiday cards packed away. Don’t feel obliged to hang every last ornament on the tree or display every decoration you’ve accumulated over the years, save them for next season in your new home. Limit yourself to a few well-chosen, elegant hints of Holiday Flair.
6.) Depersonalize the decorations – Think of decorating your home as packaging a product for sale, not personalizing one. Your personal life should not be prominently featured throughout the home. Remove the named stockings hanging on the mantle and overtly religious symbols. Find an out of sight place to collect holiday cards as they arrive, save photos of the grandkids first Christmas for next year in your new home.
Staging your home during the holidays and selling a home during the holidays can be a challenging experience, but it’s not impossible. If done well, decorating for the holidays and keeping your home on the market during the season can actually work to your advantage while there is less competition on the market.
Want more insider tips and tricks on staging your home to sell? Get a Free copy of our Essential Guide to Staging Your Home During the Holidays
There are many things to consider as you start thinking about a Kitchen Remodel. Here’s a Quick Reference Guide so you don’t end up with a Kitchen Design You May End Up Regretting
Forgetting about Functionality
Functionality should be at the forefront of your kitchen design. The kitchen work triangle is definitely something you want to keep in mind as you plan. This triangle is defined as the busiest areas in the kitchen including the sink, stove, and refrigerator. You want to make sure these key appliances are in an efficient location that are relevant to one another and not floating off in space.
Installing the Microwave Above the Stove
While this has been a standard practice for many years, it’s on the way out. Homeowners prefer a nice looking vent hood over the cooktop and keeping access to the entire family has become more important. Think about moving the micro to an appliance nook, or built into a cabinet.
Large pot racks over the Kitchen Island has been a long time Kitchen Design trend which is also on its way out. Homeowners prefer to have their pots and pans neatly concealed in drawers.
Dismissing The Future
Trends and personal preferences have the tendency to throw us off our game and influence us to make decisions based off of what’s hot at the present moment. It’s highly recommended you design with the future in mind and not let yourself be swayed by what you loved years ago.
Oftentimes, homeowners forget to keep in mind that designing a new kitchen is an upgrade. It’s an investment and necessary to keep up with the times so that you can sell your house one day, and hopefully, make some or all of your money back.
Selecting Appliances Last
Appliances don’t necessarily make the kitchen, but they’re one of the most important aspects of your space. They’re a critical part of the design because they need to look nice and fit with your family and lifestyle.
You may initially think that choosing your appliances is something you want to save for last, however, it should be done the other way around. Your cabinet maker will need the dimensions before starting. That way you know everything will fit properly.
The Farmhouse Sink
Also a fading trend, you rarely see a Farmhouse sinks installed in new renovation projects. Single Basin, stainless sinks are practical and in style.
Gone are the Faux finished walls. Simple is better. Go with fresh paint in bold or neutral tones – even a clean wallpaper design can be great.
Skimping on Storage
The longer you live in your home, the more stuff you’ll accumulate. Skimping on small add-ons and storage features can be a big mistake.
Gone are the days of faux cabinet fronts. Nowadays, homeowners are using every nook and cranny possible for storage.
The details are where the magic happens, while clean simple lines are the right way to go, having something that pops with color & a special design element will make the difference and a custom backsplash can the perfect way to incorporate those details.
Lighting is one of the most important elements of both form and function and no place to get skimpy. You can never have too much light in a Kitchen, add dimmers so you can set the mood, or brighten dark corners.
Minimal backsplashes are out and for good reason, they make the Kitchen look low grade and cooking splatters will mark the wall. Full Backsplashes from counter top to Upper Cabinet looks better and is easier to keep clean.
Homeowners want solid surface countertops not only for a great look but also for practical purposes. Tile with grout is a nightmare to keep clean. Ceasar Stone, Quartz, Granite, and Marble are the trend and preferred counter materials.
If you’re thinking about remodeling your home to sell, give us a call before you start.
Call Cathi at (760) 218 – 5752 or Email her at Cathi@DesertAreaHomeFinder.com. They will be happy to do a consultation with you to help identify your best investment for return.
Using a large piece of Art for Staging can create a show stopping centerpiece for any room. It directs the eye and commands attention, it sets the tone and personality adding to the overall feeling of the space.
A FEW GUIDELINES
If you’re using art for staging, it should compliment the style of the home. Abstract pieces such as flowers and landscapes are safe while making a statement.
Repeat colors that are already in the room in the artwork. Even if you’re working with metals or neutral colors find a common color thread that you can repeat. Hang the art near furniture helping to move the eye around the room.
When deciding what wall to hang the artwork, always think about the first impression of the room and the angle photos will be shot from. Mirrors can be a good choice to reflect views and add depth to a room.
The size will depend on the size of the wall or piece of furniture the artwork will hang above – it should be proportionate. Over-sized art should be hung on the largest wall that’s the most visible when you enter the room.
Want to draw attention to the high ceilings? Choose two – three pieces and walk them up the wall drawing the eye up.
Multiple pieces hung in a grid can give the same impact as one large piece. Keep about 2 – 3 inches between frames.
Size matters, a rule of thumb is to have the art fill two-thirds to three quarters of the wall. For contemporary art, bigger is better to maximize the impact.
How high should you hang art? The center of the piece at eye level has always been the standard. Most art galleries hang their art up 58″ from the floor. But this rule doesn’t necessarily apply for all pieces in all rooms. For instance if the room will be used mostly for sitting, hang your art lower to keep it at sitting eye level. When hanging above a sofa or other piece of furniture, keep the bottom edge six – twelve inches above the furniture.
Art like any other accessory can be overused in a staged home. As with anything, when selling your home, less is more.
Today, Home Stagers are tackling all-out transformations that aim to present compelling contemporary design, while projecting a complete aspirational package.
It’s not just about solving a problem now, but much more about presenting a lifestyle to prospective buyers, Things have changed, in terms of people’s expectations, they expect homes to be bright and fresh. Ornate furniture and heavy fabrics are now a turnoff for most buyers and they don’t want the home packed. They want a cleaner, simpler lifestyle with more flair and fun.
Painting all the walls a neutral off-white are giving way to bold accent walls. People are looking for more personality.
A handful of attractive photos in handsome frames might actually help create the right environment. If a photo shows the family on vacation, maybe someplace warm and nice, that ties into a lifestyle a buyer might want to emulate.
A good staging job shouldn’t look like a stage set..
NIX THE STAGE SET Setting the dining table with plates, cutlery and glasses, or placing a breakfast tray at the foot of the bed appears too contrived to savvy buyers.
REPLACE TRADITIONAL FURNITURE Rent or buy inexpensive contemporary furniture to stand in for pieces that appear dark, heavy, old or ornate.
NEW TOWELS AND LINENS Fresh, fluffy towels and crisp white bed linens are an inexpensive way to suggest luxury.
AVOID SCENTS Smells that are pleasing to you may be off-putting to potential buyers. Avoid scented candles, fragrant flowers and baking or cooking right before showings.
EMBRACE THE ACCENT WALL While most walls should be painted neutral hues, some stagers now use a bold color or wallpaper on a single wall.
If you’re thinking about selling your desert home, call us today for more valuable information about how we set your home apart from the competition.
We will sell your home quickly for top dollar.
(760) 218 5752
Staging Your Home To Sell; 10 Easy Tips
Want to know more about some well-known Designer tricks that can transform your home? The smallest things can make the biggest impact when staging your home to sell.
Here are 10 Easy Tips You Can Follow when Staging Your Home to Sell
- Paint smaller rooms in softer, lighter colors to help make the room feel larger. Staging can include new paint; it’s a great way to freshen the look and feel of your home.
- Add decorative mirrors to add instant light to your living space and reflect the view.
- Use what you already have. Instead of running to the store, take a look at what you’ve got that could be re-purposed. The essence of our staging focuses on what you have that can be used. Trays can be used in multiple settings, on the coffee table or bedside table – add candles or a stack of books and a pair of reading glasses. Plates can be hung to create wall art.
- Mix it up. Mix up patterns and textures, mix old with new, expensive with inexpensive.
- Slipcovers often get a bad wrap, but can be an inexpensive way to transform a room that’s showing the wear from the kids or pets.
- Wicker Baskets can be an elegant and economical way to add storage in any room.
- Add a Hanging Pot Rack in the Kitchen. The Kitchen should look well put together but also like it’s a working Kitchen, A pot rack is useful and can be elegant.
- Go Green, add plants to your living space. Add them to every room – small or large. Plants are an inexpensive way to accessorize adding color and texture.
- Paint or Wallpaper – Here’s a great way to add an instant pop of color or texture. Paint or wallpaper the back of your bookcases.
- Area Rugs soften hard flooring; they can add a splash of color, they add warmth and great texture.
Thinking about selling your home in Palm Desert, Indian Wells, Rancho Mirage, La Quinta, Palm Springs or Indio? Give us a ring, Find out how our strategic marketing with staging services will get your home sold quickly for top dollar.