First Impressions Count
When it comes to selling your home, first impressions are everything. Buyers often decide within minutes—sometimes seconds—whether a home feels right for them. A polished, well-presented home not only photographs better online but also captures more attention at showings, creating an emotional connection that can directly translate into stronger offers.
Staged Homes Sell Faster—and for More
The numbers tell a clear story. According to the National Association of Realtors, 44% of buyer’s agents say staging increases a property’s value by 1–20%. On top of that, staged homes spend 73% less time on the market than non-staged properties. Buyers can more easily visualize a staged home as their future residence, and that vision often comes with a willingness to pay for the vision.
The Cost of Poor Presentation
Did you know, the majority of home buyers do not have the ability to walk into a home and imagine themselves living there? In the same NAR survey, 82% of buyers said they find it easier to visualize a property as a future home when staged. Homes that appear cluttered, dated, or poorly maintained tend to linger on the market. Longer days on market lead to price reductions, reduced negotiating power, and ultimately, a lower net return for the seller. Presentation isn’t just about looks—it’s a strategy that protects your home’s value.
Key Elements of Great Home Presentation
- Declutter & Depersonalize: Let buyers imagine themselves in the space by removing excess items and personal photos.
- Neutralize the Palette: Fresh paint in neutral tones gives your home a clean, move-in-ready vibe.
- Highlight Lifestyle Features: If your home has a beautiful patio, open floor plan, or stunning views, arrange furniture and décor to emphasize those assets.
- Add Warmth with Staging: Thoughtful touches like fresh flowers, updated light fixtures, and coordinated décor make a home feel both welcoming and aspirational.
- Don’t Forget Curb Appeal: Trimmed landscaping, a swept walkway, and a fresh front door can seal the deal before a buyer even steps inside.
Online Presentation Is Just as Important
In today’s market, most buyers start their search online. Professional photography—ideally combined with staging—can make your home stand out in a crowded field. Remember: your online presentation is the first showing, and it must inspire buyers to schedule the in-person visit.
Your Return on Investment
Think of staging and presentation not as an expense, but as an investment. Even modest efforts can yield thousands of dollars more at closing. For higher-end homes, presentation is even more critical—luxury buyers expect nothing less than polished perfection.
Ready to position your home for a successful sale? Presentation is just the first step. Stay ahead of the curve with hyper-local insights from my Monday Morning HotSheet—your weekly market recap for the Coachella Valley. Sign up here to receive it directly in your inbox.
